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DealPilot

The CRM that works while the founder sells.

B2B SaaSSales Tech0 to 1User ResearchVibe Coding

Note — For the best experience, download the sample sales data sheet before testing the app and upload it during onboarding. This loads real data so you can see curated sections in action. Download sample data — you can also upload it later from the Settings tab.

dealpilotcrm.lovable.app/
Landing
LANDING

Every deal you ever spoke about. Remembered. The value prop targets the exact failure mode founders know: warm leads going dark because nobody logged the call.

  • Voice logging, auto-capture, and daily priority actions called out upfront
  • Social proof: 400+ founders who stopped losing warm leads
  • Google and LinkedIn sign-in — no new account friction

DealPilot was designed to solve the "entry-fatigue" that kills early-stage startup sales. I stripped the CRM back to its core: capturing context during the call without breaking the founder's flow.

The Numbers
30–40% fewer
Warm leads going dark — the core problem surfaced in founder interviews. This was the number I designed against.
Under 5 min
Daily data entry target. 23% of CRM users cite manual entry as their #1 obstacle. My goal was to make it near-zero.
Week-2 retention
The cliff I designed for. Research showed founders use a CRM for 2–4 weeks, get busy closing, then stop. That's the drop-off to beat.
2 interviews · 6 CRMs
Primary research with early-stage founders. Competitive teardown across Salesforce, HubSpot, Pipedrive, Folk, Notion, and Sheets.

Why founders abandon every CRM

Early-stage founders manage sales across WhatsApp, email, LinkedIn, and phone simultaneously. Existing CRMs like Salesforce and HubSpot assume you have a sales team, defined pipeline stages, and time for data entry. Founders have none of these. They sign up, use it for 2 to 3 weeks, get busy closing deals, and the CRM becomes fiction. The spreadsheet wins, not because it's good, but because it asks nothing of you.

Discovery: the category gap

The way a founder sells is not a simpler version of how a sales team sells. It's a fundamentally different activity. Founders are in discovery mode, not execution mode. Every conversation is research. Every CRM on the market was designed for execution. That's not a feature gap. It's a category gap.

What I found talking to founders

Conducted primary research with founders running sales at 0 to 20 person startups. Mapped the complete founder sales workflow across channels. Analysed 10 competing CRMs across a competitive white space matrix. Identified three critical gaps no tool addressed: passive conversation capture, WhatsApp as a first-class channel, and zero-data-entry pipeline management.

The 4-layer architecture

01. Passive Capture

Auto-syncs Gmail, WhatsApp, and Calendar. Creates contacts and moves deal stages without the founder touching anything.

02. Intelligence at a Glance

Deal health scoring, daily priority ranking, and a morning brief delivered in under 30 seconds.

03. Suggested Actions

Template-based follow-up drafts the founder approves with one tap instead of writing from scratch.

04. Minimal Founder Input

Voice-note logging after calls, extracted into structured CRM fields in under 60 seconds.